Pioneering Excellence: Champions in Snow and Ice Management Since 1933

Founded in 1933, this esteemed company has carved a niche for itself in the Snow and Ice Management industry, embodying resilience and innovation since its inception. Headquartered in Brillion, Wisconsin, it retains profound small-town roots while markedly expanding its brand globally. From the pioneering development of the first American-made garden tiller, the company has flourished into a multi-brand enterprise that employs over 1,700 individuals worldwide. Maintaining its foundational ethos of family-driven management, the company continues to uphold its commitment to delivering superior outdoor power equipment, emphasizing unmatched quality and customer service experience.

This company, with its steadfast family leadership through four generations, merges traditional values with modern advancements, a testament to its enduring legacy and vision for the future. The expansive 250-acre corporate campus in Brillion stands as a monument to both the rich historical journey and the forward-looking perspective that characterizes the company. With a devoted division ensuring dealer and customer support, it solidifies its reputation as a trailblazer in the industry, known for products that are not only innovative but are also designed to withstand the rigors of time and weather, underscoring a dedication to service that reaches back to its original founding ideals.